Client: Taski
Event: Taski Product Launch
Location: Hilton Bangkok Grande Asoke
Duration: 1 Day
Taski is a global brand specializing in professional cleaning solutions, trusted across commercial and industrial environments.
As a result, its products are designed to perform efficiently across different surface types, scales, and operational conditions.
Moreover, this focus on performance ensures consistency across a wide range of real-world applications.
With this in mind, and more importantly, this product launch in Bangkok introduced multiple vacuum cleaner models.
Each model, in turn, was engineered for a specific use case and communicated through clearly designed elements, allowing product performance to be understood at a glance.
Challenge
At its core, this was a product launch.
However, the real challenge went far beyond simply unveiling new products.
Taski introduced several vacuum cleaner models, ranging from:
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Compact wearable machines
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Medium-sized push-operated units
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Large ride-on machines for extensive areas
Each product performs best on different surface types.
As a result, the team needed to communicate these differences clearly and immediately.
Above all, the challenge was to design a product launch that allowed guests to instantly understand — without explanation — which machine worked best on which surface, and why.
In other words, the experience itself had to deliver clarity, not technical detail.
Ultimately, the team set out to transform a standard product launch into an experience that clearly communicated product performance.
Case Study: Designing an Experience-Driven Product Launch in Bangkok
With this challenge in mind, the team approached the product launch as more than a presentation.
Instead, they designed it as a journey of experience.
Rather than placing products on a static stage, the team completely reimagined the presentation format.
Inspired by a runway-style catwalk, the stage became a platform where vacuum cleaners themselves took center stage.
The machines moved, operated, and demonstrated their scale and capability in real time.
Meanwhile, each product element sat within an environment that reflected its real-world application.
As a result, guests moved through the product range visually and intuitively, without the need for technical explanations.
Solution
The solution focused on designing the product launch around real usage scenarios.
The team built each product element using actual surface materials, carefully matching the intended working environment of each machine.
Additionally, they designed the stage to support movement, including smooth transitions for larger ride-on machines.
As a result, the product launch functioned as a live demonstration rather than a traditional showcase.
Benefits
By shifting the focus from explanation to experience, the product launch delivered clear value:
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Guests understood product differences instantly
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Each machine’s purpose and performance were clearly communicated
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Confidence in the products was built through real demonstration
In doing so, the product launch eliminated complexity and replaced it with clarity.
Benefits of an Experience-Driven Product Launch
By designing every aspect of the product launch around live performance, as a result, several outcomes were achieved:
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First, product differentiation became effortless and intuitive.
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In addition, guest engagement increased throughout the event.
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More importantly, the product launch set a new benchmark for experience-driven product launches within its category.
Ultimately, the result was not just a successful product launch, but a highly effective demonstration of product performance.
Shaping the Future of Product Launch Experiences
A great product launch informs.
However, an exceptional product launch leads the way forward.
With this philosophy in mind, Taski’s product launch demonstrated how future product launches can move beyond static presentations and toward experience-driven design where products are allowed to prove their value through action.
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