Client: Varun Beverages
Event: VBL30 Events Production Bangkok Thailand
Location: Cruise • Shangri-La Grand Ballroom • ICONSIAM Hall
Duration: 3 Days
Attendees: ~250 Guests
Overview
VBL30 was a three-day, multi-venue anniversary event celebrating 30 years of Varun Beverages, held across a river cruise, Shangri-La Grand Ballroom, and ICONSIAM Hall, welcoming over 250 guests from India and Thailand.
Due to its complexity, the project required strong event production in Bangkok, Thailand, involving multiple international and local teams without a central organizer.
Jabu Events led the full event production in Bangkok, Thailand, overseeing staging, technical execution, and real-time problem-solving to ensure seamless delivery across all three days.
Design Highlights
1st Day — Cruise Dinner & Registration
- Created a cohesive VBL30 visual identity for the welcome and registration areas
- Designed the cruise stage and lighting to suit limited space and evening river ambience
- we planned staging layouts to support multiple performances, including the Drone Show.
- Organized front-of-house and guest circulation to ensure smooth movement on board
2nd Day — Shangri-La (Conference & Award Ceremony)
- Designed a shared stage setup supporting both conference sessions and award ceremonies
- Used Maxima structure to create a clean, premium stage suitable for large LED visuals
- Styled lighting and LED content to support presentations and performances throughout the day
- Structured backstage flow to accommodate multiple international performance teams
- Designed photo spot and front-of-house décor aligned with the VBL30 brand identity
3rd Day — ICONSIAM (Gala Night)
- Designed a premium gala stage using Maxima structure and high-quality vinyl finishes
- Positioned the Main LED (17m x 5m) and Side LED (6m x 5m) to elevate the gala experience
- Created lighting and visual moods tailored to each performance
- Organized stage and backstage zones to support continuous show flow
- Styled the overall ambience to position Gala Night as the highlight of the three-day celebration
Creative Entertainment & Performances
1st Day — Cruise
- Violinist Moniga Sieracka
- DJ Gaurav Malvai
- Drone Show – VBL30
2nd Day — Shangri-La
- B Unique Crew (Set 1)
- Tron Bhangra
- B Unique Crew (Set 2)
- Manasi Ghosh (Indian Idol)
- Priyangshu Dutta (Indian Idol)
- DJ Gaurav Malvai
3rd Day — ICONSIAM Gala Night
- ROYALUSION
- DFEET Dance
Surprise Performances
- Sana Arora
- Aditya Narayan
- Udit Narayan
The Challenge
- No central organizer
- Conflicting responsibilities among outsourcing teams
- Incomplete and constantly changing information
- No proper cue sheet or full run-through
- Overlapping performance timelines
- Last-minute changes to props and stage layouts
- Playback formats that did not match
- Blackout affecting digital standees
- Managing FOH, backstage, cruise, and LED operations simultaneously
Solutions & Execution
- Acted therefore the on-site showcaller to keep the event on track
- Created real-time cue sequences
- Cleared and reorganized stage setups within minutes
- Reformatted playback files immediately when an issue occurred
- Restored digital standee systems after blackout
- Organized backstage zones to prevent congestion
- Maintained continuous communication with performers and vendors
- Ensured clear sightlines and balanced seating for all guests
Key Takeaways
- Large multi-team events require a clear production lead
- No cue sheet or rehearsal significantly increases risk
- Real-time stage management is critical
- Technical flexibility is essential under pressure
- Jabu Events’ strengths lie in coordination, problem-solving, and calm execution
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