When Fans Meet Their Star
Bangkok turned into a stage of excitement when Nexus Pharma’s Glutanex came to Thailand with a special two-day product launch event at Siam Square, Bangkok. Organized by Jabu Events, the Glutanex product launch in Bangkok was not only about skincare, it was about energy, culture, and the joy of bringing people together.
A Star That Shines
The biggest attraction was Song Ji-hyo, the famous Korean actress and star of Running Man. When she arrived for the product launch in Bangkok, the crowd went wild. Fans held signs, waved, and waited hours just to see her. For many, it was a dream come true.
More Than a Launch
The product launch event in Bangkok was more than a simple product launch show. It was a mix of press, activities, and fan moments. At the Glutanex booths, people could sample the products, play games, and join campaigns. The most exciting part? Fans who bought Glutanex could shake hands, get autographs, and even meet Song Ji-hyo face to face.
One moment touched everyone’s heart. Fans wrote personal notes on a big message wall. Song Ji-hyo picked one note and invited that fan onto the stage. The venue was filled with cheers — it was a memory that the fan, and everyone there, will never forget.
Behind the Scenes
What people did not see was how challenging it was to make everything perfect. The client confirmed the event only two weeks before, leaving little time to prepare. All the big installations at Siam had to happen at night, because the area is so busy in the day and set-up is not allowed during the day.. Add more than 20,000 fans to the mix, and you can imagine the pressure.
But this is where Jabu Events shines. The team worked day and night, managing media, security, crowd flow, and all technical parts — from the LED stage to the sound system. Even with these challenges, the event was smooth, safe, and full of energy.
Bangkok’s New Benchmark for Events
The Glutanex launch wasn’t just another skincare product launch event in Bangkok — it was proof that Bangkok is ready to host world-class product launches that rival Seoul or Tokyo. With the star power of Song Ji-hyo, the excitement of thousands of fans, and a seamless event flow, the night became a story people will keep talking about.
For fans, it was pure joy. For Nexus Pharma, it was proof that their brand can capture hearts in Thailand’s competitive market. And for Jabu Events, it was another reminder of why clients trust us when they need an event organizer in Bangkok to deliver results that shine on both social feeds and sales charts.
Check out our detailed case study on the Glutanex Event
👉 Check out our client’s review here: https://maps.app.goo.gl/k99uVY6VEeRBScXQ6
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