When Godfrey Phillips India (GPI) decided to host its Annual Sales Conference in Ho Chi Minh City, Vietnam, the company needed more than just an organizer. It needed an event agency in Ho Chi Minh, Vietnam that could combine creativity, precision, and seamless execution under a tight timeline. After careful internal deliberation Jabu Events was chosen as GPI’s event agency in Ho Chi Minh, Vietnam to organize their annual sales conference. Jabu Events came as a reliable event organizer with a lot of experience with managing and organizing event in Ho Chi Minh as well as other destinations of Vietnam.
That’s when Jabu Events stepped in. As a leading event management company in Vietnam, Jabu Events was trusted to turn GPI’s annual gathering into a powerful experience that celebrated success, inspired motivation, and united teams from across Asia.
Bringing a Global Brand Experience to Ho Chi Minh
For three dynamic days, senior executives, regional managers, distributors, and partners from across India and Asia gathered in Vietnam’s bustling commercial hub. The goal was simple yet ambitious — to motivate the sales team to push boundaries and celebrate GPI’s achievements with world-class production value.
From Bangkok to Ho Chi Minh, Jabu Events managed the entire conference — from concept design and branding to stage production, entertainment, and on-site logistics. Moreover, as a full-service event organizer in Ho Chi Minh, our Bangkok-based creative team designed everything from the event logo and stage graphics to LED content and motivational videos that aligned perfectly with GPI’s corporate identity.
Design, Technology, and Storytelling in Motion
Behind the scenes, Jabu’s technical and creative departments worked hand in hand to craft a seamless show. Our technical team engineered the lighting, sound, and audiovisual systems to ensure that every session flowed smoothly.
Meanwhile, LED walls displayed custom visuals that supported the conference theme — Growth, Innovation, and Collaboration — a message that defined GPI’s vision for the year. Each element of the setup was intentional: elegant structures, synchronized lighting, and a modern color palette inspired by GPI’s brand identity. In addition, subtle Vietnamese cultural details enhanced the atmosphere, creating corporate sophistication with a local soul.
Entertainment That Connected Cultures
A great event doesn’t just inform — it inspires. Therefore, Jabu Events curated custom performances and themed entertainment that energized the audience while reflecting GPI’s diverse and global spirit.
From the gala night to the recognition ceremony, every moment encouraged participants to feel proud, engaged, and connected. As a result, professionalism and emotion came together to transform a corporate meeting into a meaningful memory.
The Emcee selected for this prestigious event was Raghu Ram of MTV India Roadies fame
Challenges Turned Into Success Stories
Every large-scale event faces challenges; however, this one required exceptional coordination. Approvals arrived close to the event date as multiple client departments were involved. And the project demanded cross-border management between Thailand and Vietnam.
Through clear communication, detailed visual presentations, and precise timelines, Jabu Events delivered the entire conference on time and within budget. In fact, this project proved that creativity and organization can work hand in hand, even under pressure.
Results That Speak Volumes
The GPI Annual Sales Conference 2025 brought together over 100 leaders from six countries across Asia. Despite the tight timeline, every element — from design to logistics — was executed flawlessly.
Thanks to our in-house creative and production management, GPI achieved over 25% cost efficiency while maintaining an international premium standard. Furthermore, participants praised the professionalism, attention to detail, and smooth coordination between the Thailand and Vietnam teams.
Ultimately, the event became more than a conference — it became a milestone of unity and growth.
A Partnership That Inspires
“Jabu Events delivered beyond our expectations. Despite the tight timeline and international setup, everything was executed perfectly. The entire team was impressed by their creativity, professionalism, and seamless management.”
— Senior Event Manager, Godfrey Phillips India Limited (GPI)
For us, this success story highlights what we stand for — precision, creativity, and collaboration without borders. As an event agency in Vietnam, we don’t just execute; we craft experiences that leave lasting impressions.
Why Brands Choose Jabu Events
From corporate conferences and product launches to team-building programs and gala dinners, Jabu Events provides full-service solutions across Thailand and Vietnam. In addition, our coverage includes Bangkok, Phuket, Hua Hin, and Samui in Thailand, as well as Ho Chi Minh City, Da Nang, Phu Quoc, and Hanoi in Vietnam.
Discover more of our work in:
- Corporate Events in Vietnam
- Product Launches in Asia
About Jabu Events
Jabu Events is a creative event management company in Vietnam and Thailand, delivering bespoke experiences for global brands. Our expertise spans event production, design, technical management, and entertainment — all handled in-house for complete quality control and efficiency.
Check out some case studies:
GPI Sales Conference Ho Chi Minh, Vietnam
